Universal thinks we’re stupid.

Sorcerer idiot poster

At least they did back in 1977. Or maybe they decided that someone who’d want to see a movie about trucks and explosives and mud wouldn’t know how to read.

For some reason, this poster always makes me mad.

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About Toby

I'm a writer. And a dad. And a husband. And a record collector. And a movie geek (if the movies are old). And I really wish I had a hot rod.
This entry was posted in Art, Paramount and Universal, Posters, ads, promotion. Bookmark the permalink.

2 Responses to Universal thinks we’re stupid.

  1. Leif Jonker says:

    I could be wrong here, but I was always under the impression this poster was created after the film was released in response to a large number of people walking out and demanding their money back opening weekend because they thought it was a subtitled “foreign” film etc. Any way to confirm if it was released before or after opening day?

    • Toby says:

      I think you’re right, it was a Band-Aid applied after opening. It’s listed as the “C” sheet.

      So I guess instead of saying “Universal thinks we’re stupid,” it should’ve said “Universal found out we’re stupid.”

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